Industrial Marketing Consultants

We have the right mix of experience for your industry.

Fig. 01 · Experience scale, 1980 – today

Michael Bleau · since 1986    Nancy Lesinski · since 1980    Industry Scope · 2002

1980Nancy Lesinski begins serving manufacturing industries
1986Michael Bleau begins serving manufacturing industries
2002Industry Scope is formed
2005Lesinski & Associates is formed
TodayHelping manufacturers build their brands

We grew up in the manufacturing industry.

Since 2002, we have helped dozens of clients achieve their goals, increase revenue and expand their footprint both within their industries and new markets.

Let’s Talk

Industry Scope video

Fig. 03  ·  Robotic racking line

C-03B2B, complex systems and products

We equip your sales team.

We specialize in serving companies who produce and provide capital equipment, software, tooling, consumables and services to OEMs and other manufacturing interests, both local and globally. We live in the B2B world, so we understand the selling of complex systems and products. We are good at equipping sales teams with the right sales assets as well as getting your message out through broad media channels.

Our Success Stories

We have worked with small and large businesses across multiple industries and continents, providing us a broad understanding of how to speak to manufacturing communities. This makes us a valuable and versatile marketing resource to supplement your in-house marketing team or to act as your stand-alone agency.

Robotic automation line
Fig. 04 AutomationRobotic line
Coil handling on the plant floor
Fig. 05 CoilPlant floor

Small and large businesses · Multiple industries · Multiple continentsIn-house supplement · Stand-alone agency

We Can Help You

C-05Our team

Our team works with you to help ensure your company’s success.

Principal 01

Michael Bleau, MBAMarket planning · Branding · Advertising · PPC · MQL prospecting · eStore

Serving manufacturing since1986

Today, Michael leads market planning, branding, advertising approaches, PPC, MQL prospecting and eStore development and growth strategies while directing production for client projects.

PMA memberFMA International memberMBABusiness degreeSeveral patents

Michael Bleau has served various manufacturing industries since 1986. Prior to forming Industry Scope in 2002, he held executive sales, marketing and engineering positions for several US-based automation and robotics companies; ISI Robotics, DCT Automation and Schuler, a German press manufacturer. Through Industry Scope, Michael is a member of the Precision Metalforming Association (PMA) and the Fabricators & Manufacturers Association, International (FMA); he holds a business degree, an MBA and several patents for industrial, consumer and medical products.

EmailLinkedIn810.397.1429

Learn about Mike’s background and connect with him on LinkedIn or call 810.397.1429.

Principal 02

Nancy LesinskiTrade press · PR development · Writing · Advertisement strategy & placements

Serving manufacturing since1980

Today, Nancy is a critical part of the Industry Scope team, leading trade press engagements, PR development, writing and advertisement strategy, development and placements.

Automotive Press AssociationSociety of Manufacturing EngineersSociety of Automotive Engineers

Nancy Lesinski has served various manufacturing industries since 1980. Prior to forming Lesinski & Associates in 2005, Nancy was Vice President of Public Relations for a full-service B-to-B marketing communications agency; French & Rogers and prior to this, National Editorial Services a PR firm in Rochester, MI. Nancy has solid relationships with trade and business publications as well as industry associations across a variety of sectors and is a member of the Automotive Press Association, the Society of Manufacturing Engineers and the Society of Automotive Engineers. She has a proven track record of following through to ensure jobs are completed on time, on budget and on target.

EmailLinkedIn248.709.3040

Learn about Nancy’s background and connect with her on LinkedIn or call 248.709.3040.

C-05.2Our Team

Nimble, scalable and swift to generate results.

Our team is a mash-up of skilled professionals — strategists, publicists, writers, artists, animators, photographers, videographers, PPC experts, Amazon store experts, web developers, print shops, software programmers, event planners, etc. — who we enlist based on each client’s needs. Through the way we work, we’re nimble, scalable and swift to generate results.

Beyond this, we have deep relationships with a vast network of fantastic organizations to bring the right results for our client’s print, direct-mail fulfillment, digital and event-related projects. Some include:

Network · 15 organizations

Contact us to learn more

C-06Client News

Check out the latest news from some of our clients: